ELECTRONIC COMMERCE AND E-BUSINESS

Chapter 13:

 

Electronic commerce and E-Business

by- neeraj  gauttam

+91-9414845123

Multiple Choice:

 

  1. Who founded Amazon.com?
  2. Steve Wozniak
  3. Jeff Bezos
  4. Phil Knight
  5. Steven Jobs

Answer: B       Reference: Jeff Bezos: The Virtual Bookseller                       Difficulty: Easy

  1. Traditional e-commerce tools include all of the following EXCEPT:
  2. fax communication.
  3. a local area network.
  4. a wide area network.
  5. printing system.

Answer: D       Reference: Electronic Commerce in Perspective                     Difficulty: Easy

  1. What involves sharing information, developing and maintaining business relationships, and the use of telecommunications networks to conduct business?
  2. E-commerce
  3. Business-to-business (B2B) commerce
  4. Business-to-consumer (B2C) commerce
  5. Consumer-to-consumer (C2C) commerce

Answer: A       Reference: Electronic Commerce in Perspective                     Difficulty: Moderate

 

 

  1. The World Wide Web was developed in the decade of the:

Answer: D       Reference: Electronic Commerce in Perspective                     Difficulty: Moderate

  1. The dot-com bust of 2000-2001 caused approximately ___________ technology start-up businesses to close.
  2. 100
  3. 1,000
  4. 10,000
  5. 35,000

Answer: B       Reference: Electronic Commerce in Perspective                     Difficulty: Moderate

  1. Internet-based companies are often referred to as:
  2. technology-savvy companies.
  3. brick-and-mortar companies.
  4. Fortune 100 companies.
  5. dot coms.

Answer: D       Reference: How E-Commerce is Transforming Business        Difficulty: Easy

  1. E-commerce sales currently account for approximately ____________ percent of the S. economy.
  2. 5
  3. 10
  4. 25
  5. 35

Answer: A       Reference: How E-Commerce is Transforming Business        Difficulty: Moderate

 

  1. In a survey of CEOs that asked how e-commerce has changed the way they do business, CEOs cited all of the following EXCEPT:
  2. boosted online sales.
  3. decreased productivity.
  4. improved relationships with customers and suppliers.
  5. created more efficient supply chains.

Answer: B       Reference: How E-Commerce is Transforming Business        Difficulty: Moderate

  1. What did a University of Texas study find in regard to market share growth for Internet-based companies in comparison to U.S. businesses overall?
  2. Internet-based companies are two and a half times higher than S. businesses overall.
  3. Internet-based companies have about the same rate of market share growth.
  4. Internet-based companies have slightly less market share growth than S. businesses overall.
  5. Internet-based companies have ten times higher overall business growth.

Answer: A       Reference: How E-Commerce is Transforming Business        Difficulty: Moderate

  1. The basic idea of ____________ is that a minimum of two parties exchange products, services, and/or information using network technology.
  2. m-commerce
  3. e-commerce
  4. information interchange
  5. business-to-business structures

Answer: B       Reference: E-Commerce Models                                            Difficulty: Moderate

  1. Business-to-employee (B2E) most closely equates to and is sometimes referred to as:
  2. consumer-to-consumer (C2C).
  3. business-to-consumer (B2C).
  4. business-to-business (B2B).
  5. consumer-to-business (C2B).

Answer: C       Reference: E-Commerce Models                                            Difficulty: Moderate

 

  1. ____________ refers to an intranet that handles activities that take place within an organization.
  2. C2C
  3. B2C
  4. B2B
  5. B2E

Answer: D       Reference: E-Commerce Models                                            Difficulty: Easy

  1. An example of B2C is:
  2. a law firm buying computer software for employees.
  3. Wal-Mart buying pet food directly from Iams.
  4. a student buying a snowboard from burton.com.
  5. a university buying desks from a manufacturer.

Answer: C       Reference: E-Commerce Models                                            Difficulty: Easy

  1. An example of C2C is:
  2. com.
  3. com.
  4. Yahoo!.

Answer: A       Reference: E-Commerce Models                                            Difficulty: Moderate

  1. A ____________ is a necessary part of an intranet.
  2. printer
  3. LAN with a minimum of ten PCs
  4. computer with server software
  5. mainframe

Answer: C       Reference: Characteristics of a B2E Intranet                           Difficulty: Moderate

 

  1. Most intranets use ____________ topology to connect the nodes of the network.
  2. Ethernet
  3. fiber optic
  4. satellite
  5. wireless

Answer: A       Reference: Characteristics of a B2E Intranet                           Difficulty: Moderate

  1. The communication software that an intranet uses is known as:
  2. Ethernet software.

Answer: D       Reference: Characteristics of a B2E Intranet                           Difficulty: Moderate

  1. ____________ manages the communication protocols for an intranet.
  2. Middleware
  3. TCP/IP
  4. Telecommunications
  5. NIC

Answer: B       Reference: Characteristics of a B2E Intranet                           Difficulty: Moderate

  1. What keeps unauthorized Internet users from accessing a computer?
  2. Middleware
  3. TIP/IP
  4. Firewall
  5. Secure wall

Answer: C       Reference: Characteristics of a B2E Intranet                           Difficulty: Moderate

 

  1. All of the following are examples of typical uses of an intranet EXCEPT:
  2. posting the employee handbook.
  3. allowing a group of employees to work on a file simultaneously.
  4. allowing customers to purchase products through the Web.
  5. posting changes in company health insurance policies.

Answer: C      Reference: How Organizations Use B2E Intranets                  Difficulty: Easy

  1. The connection of multiple private networks that can communicate through a private interorganizational information system is known as a(n):

Answer: B       Reference: Extranets to Connect Business Alliances               Difficulty: Moderate

  1. A secure private network physically attaches intranets to an extranet through:
  2. coaxial cable.
  3. fiber optics.
  4. private leased phone lines.
  5. microwave and wireless transmissions.

Answer: C       Reference: Characteristics of a B2B Extranet                         Difficulty: Moderate

  1. A ___________ network has fairly low security and is relatively inexpensive.
  2. public
  3. secure private
  4. virtual private
  5. Internet virtual private

 

Answer: A       Reference: Characteristics of a B2B Extranet                         Difficulty: Moderate

 

  1. Internet virtual private networks are preferred for extranets for all of the following reasons EXCEPT they are:
  2. relatively economical in comparison to other options.
  3. reasonably private.
  4. fairly secure.
  5. complex which makes them more secure.

Answer: D       Reference: Characteristics of a B2B Extranet                         Difficulty: Moderate

  1. The ability of Proctor & Gamble to have up-to-the-minute inventory information and to know when to ship more product to Wal-Mart is an example of:
  2. an expert system.

Answer: A      Reference: How Business Alliances Use B2B Extranets         Difficulty: Moderate

  1. Electronic communication between Wal-Mart and Proctor & Gamble is an example of a(n):

Answer: B       Reference: How Business Alliances Use B2B Extranets         Difficulty: Moderate

  1. A typical problem with extranets is:
  2. employees don’t trust the security provided.
  3. high cost.
  4. transaction costs are much higher than with traditional methods.
  5. extranet transactions are much slower than traditional methods.

Answer: A       Reference: How Business Alliances Use B2B Extranets         Difficulty: Moderate

 

  1. The Global Trading Web Council involves companies from all of the following regions EXCEPT:
  2. Asia.
  3. North America.
  4. Europe.
  5. South America.

Answer: D       Reference: How Business Alliances Use B2B Extranets         Difficulty: Challenging

  1. The primary obstacles that retails face in expansion of B2C e-commerce include all EXCEPT:
  2. ensuring safe transactions.
  3. ensuring private transactions.
  4. the complexity of Web pages.
  5. consumer perception of the safety of the Internet.

Answer: C       Reference: Customer-Centered Web Design                           Difficulty: Moderate

  1. An important Web site feature that companies use to foster customer loyalty is:
  2. allowing feedback from customers.
  3. creating multiple Web pages so customers do not get bored.
  4. creating complex Web pages.
  5. sending a thank-you e-mail after a purchase.

Answer: A       Reference: Customer-Centered Web Design                           Difficulty: Easy

  1. What does a company like UPS use to track packages through the transportation process?
  2. An extranet
  3. An intranet
  4. A VPN
  5. Bluetooth technology

Answer: D       Reference: How It Works 13.1: Package Routing and Tracking          Difficulty: Moderate

 

  1. When a customer chooses an item for purchase on a Web site, the item is placed in a virtual:
  2. hand basket.
  3. paper bag.
  4. grocery bag.
  5. shopping cart.

Answer: D       Reference: How It Works 13.2: Online Shopping                   Difficulty: Easy

  1. A small Web file that contains information on particular items and is sent to and stored on a user’s computer is known as a(n):
  2. archived file.
  3. private security file.

Answer: A       Reference: How It Works 13.2: Online Shopping                   Difficulty: Moderate

  1. When a customer enters private credit card information on a Web site, it is:

Answer: B       Reference: How It Works 13.2: Online Shopping                   Difficulty: Moderate

  1. Many small- and medium-sized businesses use e-commerce software developed by other businesses; these businesses therefore use:
  2. server software.
  3. server firewalls.
  4. Web client software.
  5. Web hosting service.

Answer: D       Reference: Some Technical Requirements of E-Commerce    Difficulty: Moderate

 

  1. The Web Host Guild develops industry standards for:
  2. Web hosting companies.
  3. Web page design.
  4. hyperlinks and Web page graphics.
  5. ethical standards of e-commerce.

Answer: A       Reference: Some Technical Requirements of E-Commerce    Difficulty: Challenging

  1. A business’ code of ethics should include all of the following EXCEPT information on:
  2. the organization’s privacy policy.
  3. the company’s intent to use personal information.
  4. how the company monitors Web usage behavior.
  5. how company employees should treat one another within a technical environment.

Answer: D       Reference: Ethical Issues of E-Commerce                              Difficulty: Moderate

Fill in the Blank:

 

  1. ____________, the revolutionary Internet bookseller, was founded in 1994.

Answer: Amazon.com            Reference: Jeff Bezos: The Virtual Bookseller           Difficulty: Easy

  1. The principles of ____________, conducting business transactions through telecommunications networks, are based on 50-year-old business practices.

Answer: e-commerce              Reference: Electronic Commerce in Perspective         Difficulty: Moderate

  1. The term ____________ is sometimes used interchangeably with the term e-commerce.

Answer: e-business                 Reference: Electronic Commerce in Perspective         Difficulty: Moderate

  1. Traditional businesses are also called ____________ companies.

Answer: brick-and-mortar       Reference: How E-Commerce is Transforming Business
Difficulty: Moderate

  1. ____________ is connecting to the Internet and intranets through handheld computers, cell phones, and PDAs.

Answer: M-commerce or Mobile commerce       Reference: How E-Commerce is Transforming Business Difficulty: Moderate

 

  1. When a nursery buys from a farmer who grows plants specifically for nurseries, it is known as ____________.

Answer: B2B or business-to-business       Reference: E-Commerce Models             Difficulty: Moderate

  1. B2C stands for ____________.

Answer: business-to-consumer                                                                                   Reference: E-Commerce Models                                                Difficulty: Moderate

  1. B2E stands for ____________.

Answer: business-to-employee                                                                                   Reference: E-Commerce Models                                                Difficulty: Moderate

  1. C2C stands for ____________.

Answer: consumer-to-consumer     Reference: E-Commerce Models                         Difficulty: Moderate

  1. An internal company network is known as a(n) ____________.

Answer: intranet                      Reference: E-Commerce Models                                Difficulty: Easy

  1. On a network, there is a computer with server software and computers with ____________ software.

Answer: client                         Reference: Characteristics of a B2E Intranet               Difficulty: Moderate

  1. VPN stands for ___________.

Answer: virtual private network     Reference: Characteristics of a B2B Extranet      Difficulty: Moderate

  1. Information within a company is often stored in ____________ that employees can access, depending on their positions within the company.

Answer: databases                  Reference: Information Access for Employees           Difficulty: Moderate

  1. To access information through an intranet, a user needs ____________ software.

Answer: browser                     Reference: Internal Business Transactions                  Difficulty: Moderate

  1. The enabling of business alliances with vendors and suppliers in a secure, private environment through technology is known as a(n) ____________.

Answer: extranet                     Reference: Extranets to Connect Business Alliances   Difficulty: Moderate

  1. Business alliances with vendors, suppliers, and other organizations may also be referred to as a(n) ____________.

Answer: e-marketplace           Reference: Extranets to Connect Business Alliances   Difficulty: Moderate

  1. When a company uses private leased telephone lines to physically attach intranets to an extranet, this connection is referred to as a(n) ____________ network.

Answer: secure or private       Reference: Characteristics of a B2B Extranet             Difficulty: Challenging

  1. A well-designed Web page should include a tool to find product or service information within the Web site; this tool is known as a(n) ____________.

Answer: search engine            Reference: Customer-Centered Web Design               Difficulty: Moderate

  1. ___________ is an example of an electronic payment system.

Answer: PayPal                       Reference: Customer-Centered Web Design               Difficulty: Moderate

  1. Message ____________ standards use software to authenticate the parties involved in a credit card purchase on the Internet, thereby making Web transactions fairly secure.

Answer: encryption                 Reference: Customer-Centered Web Design               Difficulty: Challenging

  1. Three interactive features that enable users to provide feedback to a company are email, discussion groups, and ____________.

Answer: chat rooms                Reference: Customer-Centered Web Design               Difficulty: Challenging

  1. CRM stands for ____________.

Answer: customer relationship management        Reference: Customer Relationship Management            Difficulty: Challenging

  1. When an Internet shopper “proceeds to checkout,” a(n) ____________ part of the Web site is accessed and personal data is encrypted.

Answer: secure                       Reference: How It Works 13.2: Online Shopping       Difficulty: Easy

  1. A confirmation ___________ is sent to a consumer after a transaction has been approved and the order is filled.

Answer: email                         Reference: How It Works 13.2: Online Shopping       Difficulty: Easy

  1. Most Web servers use ____________, Unix- or Linux-based operating systems.

Answer: Windows-                 Reference: Some Technical Requirements of E-Commerce
Difficulty: Moderate

  1. To make employees and customers clearly aware of a company’s Web policies and e-commerce policies, the company should publish a(n) ____________ on its Web site.

Answer: code of ethics          Reference: Ethical Issues of E-Commerce                  Difficulty: Moderate

  1. The United States FTC, which stands for ____________, handles complaints in regard to e-commerce business abuse of customers’ private and personal information.

Answer: Federal Trade Commission      Reference: Ethical Issues of E-Commerce   Difficulty: Moderate


Matching:

 

  1. Match the following e-commerce ethics issues, acts, and organizations to their descriptions:
  2. European Union’s Data Protection Directive A.  requires client confidentiality
  3. COPPA B.   responsibility of businesses to institute their                                                                                              own privacy and protection laws

III.   Health Insurance Portability and                    C.   requirement of parental consent before                   Accountability Act                                               collecting, using, or disclosing personal                                                                                                           information of children under age 13

  1. Self-regulation D.  government agency that oversees e-                                                                                                          commerce privacy violations
  2. Federal Trade Commission E.   legal protection of privacy of personal data

Answers: E, C, A, B, D                       Reference: Ethical Issues of E-Commerce      Difficulty: Easy

 

 

  1. Complete the following phrases for well-designed Web sites:
  2. Speed of … A.  Product selection
  3. Large, up-to-date … B.   Secure

III.   Ease of…                         C.   Transaction

  1. … transactions D.  After-sale
  2. … features E.   Use

Answers: C, A, E, B, D                       Reference: Customer-Centered Web Design   Difficulty: Moderate

 

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